Design + Home Potential
20 Myrtle Avenue: Designed, Built, Furnished & Sold by Tyler Laswell
How Tyler Laswell designed, built, furnished, operated and sold 20 Myrtle Avenue in Greenwood Lake, NY for $1.42M — the full case study.
Overview
Inside a custom Greenwood Lake home Tyler Laswell drew, built, styled, ran as a top-performing luxury Airbnb for five years, then sold twice in a single year — the second time for $1,420,000.
20 Myrtle Avenue: Designed, Built, Furnished & Sold by Tyler Laswell
Most listings have one author. 20 Myrtle Avenue had four — and they were all me. I drew the original floor plans. I worked with the architects through stamping. I partnered with the construction manager from foundation to final coat of paint. I selected every finish — the white oak millwork, the imported cement tile, the timber trusses spanning the great room, the herringbone marble foyer. I furnished it. I operated it as one of Greenwood Lake's most successful luxury short-term rentals for five years. Then I sold it. Twice.
The story in numbers
$1,420,000 — final sale price, one of the highest non-waterfront sales Greenwood Lake had seen in years 2x — sold twice in one year (listing-side, then buy-side with clients who first fell in love during the original campaign) 18 months — from sketch on paper to delivered, fully furnished home 5 years — operated as a luxury Airbnb between completion and the first sale
Why this matters if you're thinking of selling
20 Myrtle is the clearest example I can show of what end-to-end ownership of a project looks like — design eye, construction know-how, hospitality-grade staging, and a marketing campaign that doesn't stop until the right buyer is at the closing table. That same lens — what could this home become, and how do we tell that story? — is what I bring to every listing, whether it's a starter cottage or a waterfront estate.
See the full visual case study
The full editorial walkthrough has the original 3D rendering, the property in its rawest pre-construction form, progress shots from the 18-month build, and the finished interiors room by room. Tap any image to swipe through the full gallery. Open the 20 Myrtle Avenue case study → Considering selling in Greenwood Lake or the broader Hudson Valley? Get your home value or reach out directly — I'd love to talk strategy.
Helpful links
Contact ORA Real Estate
Call 845-545-1413 or email tyler.laswell@oraprop.com.